Global Project

 

Global Project

Retail Marketing


Home/Assistant In-Store Experience Seoul, Korea

Summary

• Evaluate User Responses to Google Home Sales Stores
• Proceed with 1:1 user survey (shop-along)
• Validate evaluation of informationability, composition, differences from nearby sales booths, first impressions of users, usage and satisfaction with information composition, etc

 

Global Project

Jean Online Shopping Experience Survey


Summary

• Conduct a 1:1 evaluation of the composition of the Levi's website for Jeans shopping experiences
• Collect data on how to enter while actually shopping, eye-catching content, purchasing power, etc
• Derive improvements to the site

 

Global Project

A Study on the Use of News Feed and Video Content by Korean Users on Facebook

 


Summary

• Analysis of Facebook Korean users' usage behavior and derivation of major Needs & Pain Points
• For Teenager, University Student, Young Professional, 35 Over Group, observe actual usage behavior through FGI, 1:1 Intercept Interview, collect related VOCs, and derive Insight

 

Global Project

Visa Card Investigation on Shopping Behavior Related to Pyeongchang Olympic Shopping Hub

 


Summary

• Visa card to form a shopping hub for Pyeongchang Olympics to conduct a survey on domestic shopping behavior to increase accessibility for visitors to the Olympics to easily access and shop the shopping hub
• To see domestic shopping behavior, FGI is conducted for users with a lot of experience in shopping and sports viewing
• Insight and orientation for shopping hub configuration

 

Global Project

HP’s Support Forum Site 사용성평가

 

 

 

Summary

• As a project commissioned overseas, usability evaluation is conducted for Korean users
• The usability evaluation of the UI on the HP customer community site analyzes usage behavior through the Morae program

 

Global Project

Research Global Driver Behavior and Discover HMI UX Ideas

 

 

 

 

Summary

• Video Ethno. and Shadowing & Interview are conducted on age drivers to observe driving behavior and verify issues to derive the driver's potential UX needs
• Build a Target Driver Behavior Model
• Domestic/US/Europe together to propose HMIUX Idea through the Global Idea Workshop

 

Global Project

Global Gesture UI Study

 

 

 

 

Summary

• Next TV's New Interaction: Gesture Method Study
• All participating countries have the same tasks and run concurrently
• Global Gesture and characteristic Gesture by country will be classified and converted into data, and will be actively used to implement Gesture-recognizable TVs in the future